Step up for breastfeeding awareness

Did you know, the importance of the term “Maa ka dudh” or breastmilk? Breastfeeding within the first hour of birth, followed by exclusive breastfeeding for six months and continued breastfeeding for two years or more prevents all forms of child malnutrition. Breastfeeding also acts as babies’ first vaccine, protecting them against many common childhood illnesses.
The recent formula milk issue has raised good awareness among expecting mothers about the importance and value of breastfeeding and infant care. World Breastfeeding Week is celebrated every year across the world from August 1 — August 7. This global campaign aims to raise awareness about breastfeeding and its advantages. While everyone has the right to make their own decisions, breastfeeding is recommended by the World Health Organization (WHO) until a child turns two. This World Breastfeeding Awareness Month, let’s join hands and promote breastfeeding.

• Colostrum contains special proteins that coat your baby’s intestinal tract to protect from harmful bacteria right from the start.
• Breastfeeding lowers your baby’s risk of common childhood illnesses
• Breastfeeding reduces mortality in newborns and infants and provides numerous lifelong health and brain development advantages to the child.
• Moreover, the direct physical proximity of the mother with the baby in the initial few months creates a special bond and develops a sense of security.

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